HERO CONTENT.

• A hero piece of content is all about reach and brand awareness, you need to show your background, your experience, knowledge, and everything else to make people feel confident that you are capable and respectable. Hero content is centered on an emotional or storytelling approach, designed to trigger a positive feeling of connection with the audience.

  THE CONFESS PROJECT

• Confess Project has the first and largest organization committed to building a culture of mental health for Black boys, men, and their families by training barbers to be mental health advocates. This video is focused on revealing their PIVOT 5.0 plan as well as revealing their move to Atlanta.

Shorter social media version.